Due to the sheer amount of Americans who use mobile devices to visit websites, it’s almost a necessity for companies to build mobile friendly websites or apps. Many of these companies have embraced responsive web design, a concept that allows sites to automatically change based on the size of the device being used. What do consumers think about such websites?
In Ask Your Target Market’s latest survey, 29% of respondents said that they visit websites on their phone or mobile device multiple times per day. 19% said they visit websites on their mobile devices daily. 10% said they do so a few times per week. 30% said they only visit websites on mobile devices about once per week. 14% said that they rarely visit websites on mobile devices. And 27% said they never do.
Much of the allure of responsive web design is that companies can have one design that works across a number of different devices, since many Americans are beginning to use a few different mobile devices on a regular basis. 57% of mobile consumers said that they only ever use one mobile device on a regular basis. 31% said that they regularly use two different mobile devices. 10% said they use three different mobile devices on a regular basis. And 2% said they use four or more different mobile devices.
Not all websites that people visit on their mobile devices are necessarily made to be viewed on such devices. Only 15% of mobile consumers said that all the websites they visit on their mobile devices are mobile-friendly, with easily readable text and photos that fit on the page. 52% said that most of the websites they visit are mobile friendly. 21% said that about half the websites they visit are mobile friendly. 11% said that most of the websites they visit are not mobile friendly. And just 1% of mobile consumers said that none of the websites they visit are mobile friendly.
Apps vs. Websites
But some have argued that responsive web design isn’t an all-encompassing solution, because some consumers still want dedicated mobile apps made specifically for their mobile devices. However, 33% of respondents said that they would prefer just to visit a mobile friendly website. 26% said they would prefer to have a dedicated mobile app. And 41% said they have no preference.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
Photo Credit: A Friday night with the dogs (reading Responsive Web Design) from Flickr
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on May 23 via AYTM’s online survey panel.