Rewards Card Survey: Most Cardholders Like Loyalty Programs

Companies are always looking for ways to keep their current customers coming back, and one of the most popular ways to do so is by using loyalty programs such as rewards cards. Rewards cardholders might enjoy benefits such as cash back, airline miles, and other perks from their favorite stores or companies. But what do most customers usually look for in a good loyalty program?

rewards card

Types of Cards

In Ask Your Target Market’s latest survey, 72% of respondents said they had some type of rewards card. 26% had a rewards card for a specific store or business, 10% had a cash back credit card, 9% had a general rewards credit card, 4% had another type of rewards card, and 23% had multiple different types of rewards cards.

Choosing Rewards

Since there are so many different types of rewards programs, there are different ways that users can receive their perks. 44% of respondents said their cards allow them to automatically receive rewards, while 56% said they get to select when to receive or use them.

There are also many different types of rewards to receive. 53% of respondents said they receive discounts and special offers, 51% said they receive cash back, 37% said they receive free items, and 11% said they receive airline miles. Another 27% said they receive other types of rewards as well.

Customer Satisfaction

83% of rewards cardholders said they are satisfied with their rewards program. And 84% said they would even be more likely to frequent a store or business that offers a loyalty program like a rewards card.

There are many different types of loyalty programs, but most customers who take part in them seem to think they’re a good idea. The widget below shows the results of the survey in full. Be sure to click “open full report” for full details.

Photo Credit: Macy’s Gold Card from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on January 26 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.