A republican robocalling firm is being disciplined by the FCC for placing robocalls to cell phones without having prior consent from the recipients. It is currently illegal to place robocalls to mobile phones except in emergency situations or with prior consent from the recipients. So just how prominent are cell phone robocalls? And what do recipients think of them?
In Ask Your Target Market’s latest survey, 31% of respondents said they often receive robocalls or calls from telemarketers. 38% said they sometimes receive these types of calls. 21% said they rarely receive robocalls. And 11% said they never receive them. However, just 11% said they’ve specifically given their consent to receive robocalls.
So how many of these calls are impacted by the rule prohibiting robocalls to cell phones? 37% of respondents who have received robocalls said they receive them exclusively on their cell phones. 48% receive them on landline phones. And 15% have received robocalls on both types of phones.
And aside from robocalls, some companies are now turning to automated text messages as well. 13% of overall respondents said they often receive spam or promotional text messages from brands. 33% said they sometimes receive them. 30% rarely receive promotional text messages. And 25% never do.
In general, just 3% of overall respondents said they have a positive opinion of robocalls. 89% said they dislike robocalls. And 10% said they have no opinion about them.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on May 12 via AYTM’s online survey panel.