Robocalls Survey: Most Think Companies Should Have Consent Before Calling

The federal government is beginning to enforce a rule that would require telemarketers to obtain written consent before placing customers on robocall lists. These types of calls have interrupted and annoyed customers for years, but do people agree with the news rule? And would people actually give consent to receive robocalls?


Cell Phones

In Ask Your Target Market’s latest survey, 12% of respondents said they often receive calls from telemarketers or robocalls on their cell phones. 33% said they sometimes receive these calls, 17% said they rarely receive these calls, and 29% don’t ever receive them. Another 9% don’t own a cell phone. Telemarketing companies have also begun taking advantage of text messages to contact consumers. 10% of respondents said they often receive this type of text message, 35% said they receive these texts sometimes, 19% receive them rarely, and 36% don’t ever receive them.

Landline Phones

Landline phones are a more traditional way for telemarketers to reach consumers, and it seems they take advantage of it more often. 26% said they often receive calls from telemarketers or robocalls on their landline phones. 29% said they receive these calls sometimes, 8% receive them rarely, and another 8% don’t ever receive them. The remaining 30% do not have a landline phone.

Specific Permission

Almost all of the respondents, 96%, believe that these telemarketing companies should have to obtain specific consent from customers before putting them on a call list. However, very few respondents, 11%, said they have ever given this type of consent to a company before.

Telemarketing and robocalls might be an easy way for companies to try and reach customers, but many Americans are simply not interested. The widget below shows the results of the survey in full. Be sure to click “open full report” for full details.

Photo Credit: Fake phone call from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 16 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.