Royal Baby Survey: TV, Radio News Most Popular Place for Royal Updates

People around the world have been closely following updates about the Royal Baby since news broke that Kate Middleton went into labor earlier this week. Now, William and Kate have announced the birth of their baby boy. How many Americans were following Royal Baby updates? And how many are generally interested in the Royal Family?

royal baby

Royal Baby

In Ask Your Target Market’s latest survey, 12% of US respondents said they have been following news and gossip about the Royal Baby very closely. 39% said they have been somewhat following news coverage. And 49% said they have not followed any news coverage about the Royal Baby.

It has now been announced that the Royal Baby is a boy, though no name has been revealed at the time of this post. 35% said they had hoped the baby would be a boy. 19% said they hoped the baby would be a girl. And 46% had no preference.

Baby News

Of those who have at least somewhat followed the news coverage, 69% said they have done so via TV or radio news. 42% have followed updates using online publications. 29% said they have followed updates via social media. 17% have read updates in newspapers or magazines. And 10% have received updates from talking to others.

Royal Family

The news of William and Kate’s first child is far from the first event surrounding the Royal Family that has gotten America talking. In general, just 9% of respondents said they are very interested in events and news surrounding the British Royal Family. 28% said they are somewhat interested. 30% said they are not very interested. And 33% said they are not interested in the Royal Family at all.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: new-royal-baby-CarmenRodriguez-NaturalHealthStoreUS from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on July 22 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.