Same-Day Shipping Survey: New Feature Could Increase Amazon Subscribers

Amazon just announced a new same-day shipping feature that would allow free shipping of certain products to Amazon Prime subscribers in select US cities. Currently, Prime members in those cities can opt for same-day shipping, but they have to pay a fee. And in every location, Prime members already get free two-day shipping. So how much of a difference might free same-day shipping make for subscribers and potential subscribers?

amazon shipping

Prime Subscribers

In Ask Your Target Market’s latest survey, 21% of respondents said they currently subscribe to Amazon Prime. Another 16% said they have subscribed in the past. And 63% have never subscribed.

Of those who do currently use Amazon Prime, 87% said they chose to subscribe because of the free two-day shipping that it offers. 46% subscribe for the Instant Video service. 27% like that it offers free or discounted Kindle books. 19% subscribed because of a free trial. And 5% subscribed for other reasons, such as the Prime Music service.

Same-Day Shipping

74% of current Amazon Prime subscribers said they would be likely to use the new free same-day shipping feature if it were to become available in their area. And of those who do not currently subscribe to the service, 25% said that free same-day shipping would be likely to convince them to do so.

Online Shopping

Overall, just 3% of respondents said that they often have to pay for same-day or overnight shipping when shopping online. 15% elect to pay for rush shipping sometimes. 27% rarely pay for same-day or overnight shipping. And 56% never do.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Overkill: Amazon Style from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on May 30 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.