Amazon has reportedly been setting up shop in different states around the country, which might eliminate its ability to sell to customers without charging sales taxes. Many think the purpose of the new locations is so that it can set up shipping centers and offer same-day shipping. Would customers prefer to get same-day shipping or save money on sales tax? And how have those two factors affected their buying decisions thus far?
In Ask Your Target Market’s latest survey, 40% of respondents said they shop online often. Another 42% said they shop online sometimes. 14% said they rarely shop online. And just 5% have never shopped online. Of the consumers who have shopped online, 86% have ordered something from Amazon. Respondents under 35 were more likely to shop online often, and also slightly more likely to purchase from Amazon.
23% of online shoppers said that lack of sales tax has had a big impact on their decision to shop online. Another 36% said that lack of sales tax has somewhat impacted their decision to shop online. And 42% of consumers said that sales tax has had no impact on their buying decisions.
However, 11% of consumers said that shipping time has definitely deterred them from shopping online. And another 46% said shipping time has somewhat deterred them from shopping online. 41% of consumers said that shipping time has had no impact on their buying decisions.
When given the choice between saving money and receiving orders more quickly, 37% of survey takers said they would rather save money by not having sales tax applied to their order. Just 18% said they would rather receive their order more quickly. And 45% of consumers said it would depend on the order.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on July 17 via AYTM’s online survey panel.