Samsung Phones Survey: Shoppers Like Having a Variety of Options

Samsung is rethinking its smartphone strategy. The tech company has experienced some slumping sales as of late, and many think that is due, at least in part, to Samsung’s overabundance of different smartphone options. The company released 52 different smartphone models in 2014 alone. Apple, by comparison, only unveiled two. So could this strategy of having so many different phone models be hurting Samsung?

samsung phone

Samsung Phones

In Ask Your Target Market’s latest survey, 30% of respondents said they currently have a Samsung phone. Another 17% said they have owned one in the past. And 53% said they’ve never owned a Samsung phone.

Those who currently own a Samsung phone seem to be satisfied with them. 28% said they are very satisfied with their device. 45% were either satisfied or somewhat satisfied. 10% were neutral. And just 18% said they are unsatisfied. Even those who don’t own a Samsung phone anymore were mostly satisfied with their experience. 66% claimed to be satisfied and just 23% were unsatisfied.

Future Customers

Looking forward, 31% said it’s unlikely that their next phone purchase will be a Samsung. 41% said it’s likely that they’ll buy a Samsung as their next phone. And 28% were unsure. Of those who currently own a Samsung phone, 71% said they would be likely to buy one again as their next phone purchase. Just 10% said they would be unlikely to do so.

Phone Options

In terms of variety, 79% said they like having a lot of different choices when shopping for a new phone. However, 45% did say that they can get overwhelmed when presented with too many different options. And some people might even require a lot of options based on their qualifications for a new phone, since 72% said they always have a very specific list of features they look for when choosing a new phone.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Samsung Galaxy S5 from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 20 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.