The United States Postal Service just announced that it will cut Saturday mail delivery to residential addresses beginning this summer. This has been a topic of discussion for lawmakers, businesses, and individuals for the last several years. Do everyday Americans expect this change to really have an impact on them?
In Ask Your Target Market’s latest survey, 20% of Americans said they definitely think that cutting Saturday mail delivery will have a negative impact on them. 21% said they think the new schedule will probably have a negative impact on them. 43% said they don’t think cutting Saturday delivery will really have an impact on them. And 17% said the new schedule definitely won’t affect them negatively. In a September 14, 2011 survey, 48% of respondents said they supported the Post Office cutting Saturday delivery as a way to help balance the budget.
10% of consumers said they send mail for either work or personal reasons every day. 24% said they send mail about once a week. 30% said they send mail about once a month. 33% said they rarely send out mail. And just 5% said they never send any mail.
Package delivery will continue on Saturdays, as the Post Office has said this is a more profitable part of the business model. However, just 4% said they send packages in the mail every day. 9% said they mail packages for either work or personal reasons about once per week. 26% said they send packages about once a month. 52% said they rarely send out packages. And 9% said they never mail packages.
Of course, technology is a huge reason why the Post Office has struggled in recent years. 10% of US consumers said they never send traditional mail anymore because of email and other types of digital communication. 54% said they send mail less than they used to because of digital communication. And 36% said they send just as much traditional mail as they used to.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on February 6 via AYTM’s online survey panel.