Selfies Survey: Not Many Approve of Word of the Year Selection

“Selfie” was just named word of the year by Oxford Dictionaries. The term describes photos that people take of themselves to post on social media sites or similar platforms. So how popular are selfies anyway? How many people know the term and how many have taken selfies or seen them posted by other people?


Taking Selfies

In Ask Your Target Market’s latest survey, 73% of respondents said they know what the word selfie means. 47% said they have taken a selfie at some point. 7% said they take selfies often. 20% take selfies sometimes. And 20% said they rarely take selfies.

Browsing Selfies

Though just fewer than half of people admit to taking selfies, most people still know what the word means, likely because they run across them often while browsing social media. 49% of overall respondents said that they often run across selfies that others have posted online. 29% said they sometimes see selfies online. 7% said they rarely run across selfies. And 16% said they never do.

Word of the Year

So selfie certainly seems to be a prominent term that peole are aware of. But is that enough to make it a good choice for word of the year? 35% of respondents said that they think selfie is a good choice for word of the year. 42% said they do not think it is a good choice. And 23% were undecided or had no opinion. Those who have taken selfies were just 2% more likely to approve of the word of the year selection.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Flickrites from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 20 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.