According to data from the Pew Research Center, more than half of consumers have used some type of shared or on-demand service. And while it might not be what most consumers immediately think of when the sharing economy is brought up, marketplace sites like eBay, Amazon and Etsy where users can sell their own handmade or secondhand goods to others is a major part of this growing concept. So how many consumers have made purchases from these sites and how many plan to do so in the future? We asked 1,000 respondents about their thoughts on sharing purchases and ecommerce sites?
In Ask Your Target Market’s latest online survey, 43% of respondents said that they’ve purchased secondhand or handmade items from other individuals online. And 32% said they’ve purchased such items once or twice. Ebay, Etsy and Amazon were the most popular sites and platforms mentioned by respondents who have purchased items from other individuals online. But some said they’ve also facilitated purchases through sites like Craigslist, Facebook and Poshmark.
There are many different reasons why people might choose to buy products from individuals rather than more traditional sellers. 71% said that they purchase secondhand or handmade goods from other individuals as a way to save money. 64% do it so that they can buy more unique products. And 43% said that they like supporting other individuals or smaller businesses.
Looking forward, 67% of respondents said that they are at least somewhat likely to purchase handmade or secondhand goods from other individuals online within the next five years. Of those who have already made such purchases, 82% said that they are likely to do so again in the next five years. In addition, Personality Radar indicates that those who are likely to purchase handmade or secondhand items online are also likely to be active, tech savvy consumers who appreciate convenience.
Sharing marketplaces where consumers can buy products from one another does appear to be a growing concept. But most buyers aren’t interested in simply supporting others by making these purchases. They still have to be competitive in terms of things like price. So when sites like eBay, Amazon and even more niche ones like Poshmark try to appeal to new users, the whole sharing economy angle might not be the best route. Instead, simply highlighting the great deals, quality or unique offerings that shoppers can find on those sites is likely to appeal to potential buyers. And since those buyers appear to be both active and tech savvy, mobile advertising may be the way to really get their attention – especially for the services that offer mobile shopping apps so that people can click over and shop in a really convenient way.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on February 21 via AYTM’s online survey panel.