Shoppable Windows Survey: Most Shoppers Happy With In-Store Variety

Online retailer eBay is launching some “shoppable windows” around New York City. These windows would be large screens located in popular shopping areas where people could go through a large variety of items for sale that they can have delivered by courier within an hour. With the prevalence of online shopping, some consumers have become accustomed to having more of a variety than what can be found in brick-and-mortar stores. What do people think about the idea of shoppable windows?

window shopping

Store Variety

In Ask Your Target Market’s latest survey, 44% of respondents said that they often shop at physical stores. 26% said they sometimes shop in stores. 15% said they rarely do. And 16% said that they never shop in stores with a physical location.

Of those who shop in stores, 28% said that they are normally very satisfied with the variety of items they find. 58% said they are somewhat satisfied. 12% said they are somewhat unsatisfied. And 1% said they are very unsatisfied with the variety of products they find in physical stores.

Shoppable Windows

Even though many shoppers don’t necessarily have a big problem with the variety of products they can find in stores, the new shoppable windows could add even more. 20% of respondents said that they would definitely be interested in shopping at large outdoor screens in shopping areas with a large variety of products. 49% said they would probably be interested in using shoppable windows. 25% said they would probably not be interested. And 7% said they would definitely not be interested in these shoppable windows.

EBay Shoppers

While the actual eBay site itself doesn’t have much to do with the new shoppable windows, it is still a popular name that could give some reputability to the project. 17% of respondents said that they often shop on eBay. 33% said they sometimes shop on eBay. 29% said they rarely do. And 22% said they have never shopped on eBay.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: window shopping from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on June 6 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.