This study cited by Sourcing Journal, 10 Apr 2015 (Lyndsay McGregor)
Shopping methods have changed over the past several years. People went from mainly shopping in stores to shopping online. And now they’re shifting over to shopping on their mobile devices. Mobile apps are certainly part of that equation. So how many people currently use shopping apps? And how much have they grown in recent years?
In Ask Your Target Market’s latest survey, 18% of mobile consumers said they often use their phone or mobile device to purchase products online. Another 28% said they sometimes shop using their mobile devices. 19% rarely use mobile devices to shop. And 35% said they never do.
In an April 2013 survey, just 9% of mobile users said they shopped on their mobile devices often. 27% said they would sometimes buy products using their mobile devices. 19% would rarely do so. And 45% never did.
But shoppers don’t necessarily have to complete a purchase on their mobile devices in order to use them for shopping purposes. Some shoppers simply use them to research different products or compare prices on the go. In fact, 30% of respondents said they often use their phone or mobile device to compare prices or search for deals. 35% said they do this often. 16% rarely use their mobile devices for this purpose. And 19% said they never do.
Those numbers haven’t increased quite as much, but mobile price comparison is still growing. In the April 2013 survey, just 22% said they often used their mobile devices to compare prices or look for deals. 36% sometimes compared prices on mobile devices. 15% rarely did this. And 28% never did.
Not all mobile shoppers necessarily have to use dedicated mobile apps to shop. In fact, 43% of mobile device owners said they don’t have any shopping related apps. However, 39% said they use shopping apps for particular stores. 32% use general digital coupon apps. 21% have daily deals apps on their mobile devices. 19% use local store or shopping locator apps. And 7% use other types of shopping apps, such as price matching or rebates apps.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on December 1 via AYTM’s online survey panel.