This past weekend, people around the country celebrated a few different shopping related “holidays,” such as Black Friday, Cyber Monday and Small Business Saturday. Many people even consider these days to be the official start to the holiday season. So how many people participated in these shopping holidays this year? And are they likely to do so in the future?
In Ask Your Target Market’s latest survey, 47% of respondents said they shopped during at least one of the shopping holidays over the weekend. Of those respondents, 66% shopped on Black Friday. 50% shopped on Cyber Monday. And 30% supported small businesses on Small Business Saturday.
Overall, 67% of shoppers said they were satisfied with the deals they received on these shopping holidays. Those who shopped on Cyber Monday were the most likely to be pleased with their deals; 79% said they were satisfied with the deals they received while shopping online. By comparison, 71% of Small Business Saturday Shoppers said they were satisfied with their deals. And 62% of Black Friday shoppers were satisfied with the deals they received.
Looking forward, 70% of shoppers said they would be likely to shop during these shopping holidays again in the future. Again, those who shopped during Cyber Monday were the most likely to have plans to shop again in the future; 82% said they would be likely to shop on Cyber Monday again. 71% of Small Business Saturday shoppers said they would likely shop on that day again. And 67% of Black Friday shoppers said they same.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
Photo Credit: Secretary of State supports Small Business Saturday from Flickr
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on December 2 via AYTM’s online survey panel.