Shopping malls have struggled during the recent economic downturn. Not a great number of them have actually closed their doors due to struggles, but some have been forced to downsize or change in other ways. And in the age of online shopping, a decline is likely to continue. What do Americans think about the future of shopping malls?
In Ask Your Target Market’s latest survey, just 10% of respondents said they shop at malls often. 40% said they sometimes shop at malls. 42% said they rarely shop at malls. And 8% of respondents said they never shop at malls.
In general, just 8% of respondents said they shop at malls more often now than they did 5 years ago. But 62% said they shop at malls less often now than they did 5 years ago. And 30% said they go to malls just about as often as they did 5 years ago.
Since fewer shoppers are visiting malls, they’ve undoubtedly seen some other effects of the economic downturn. However, just 13% of respondents said they have seen malls in their area close altogether. 39% said they’ve seen stores in their malls close over the past few years. 8% said they’ve seen malls affected in other ways, including fewer customers or items. And 19% said they haven’t noticed any differences in their local malls due to the economy.
So what about the future of shopping malls? Just 11% of respondents said they think malls will still be popular shopping destinations in 10 years. 42% think they will probably still be popular in 10 years. 40% think malls probably won’t be as popular in 10 years. And 8% think they definitely won’t be.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on July 7 via AYTM’s online survey panel.