Shopping Security Survey: Breaches Increasing Concerns for Shoppers

Home Depot recently confirmed that hackers broke into the stores systems to gain access to customers’ payment information. This isn’t the first breach of this kind to impact shoppers – Target made headlines at the end of last year when hackers stole payment information from the store’s holiday shoppers. How many people are worried about shopping security thanks to incidents like these?

shopping survey

Card Users

In Ask Your Target Market’s latest survey, 58% of respondents said they often use credit or debit cards while shopping. The information from those cards is what is most likely to be compromised in breaches like the ones at Target and Home Depot. 29% of respondents said they sometimes use credit or debit cards while shopping. 6% said they rarely use credit or debit cards. And 8% said they never do.

Shopping Security

In general, 26% of card users said they are very concerned about the security of their card information when shopping. 55% said they are somewhat worried about the security of their card information. 16% said they don’t really worry about card security. And just 3% don’t worry about it at all.

Though the recent incidents at Target and Home Depot have impacted in-store shoppers, online shoppers have traditionally been more worried about the security of their payment information. And still, 37% of shoppers said they worry more about the security of their payment information when shopping online. Just 10% said they worry more about security when shopping in stores. And 53% said they worry about both equally.

Security Incidents

The recent incidents have had an impact on people’s opinions though. 24% said that the security incidents at Target and Home Depot have caused them to be much more concerned about shopping security. 43% said these incidents have somewhat impacted their security concerns. 20% said these incidents didn’t really impact their concerns. And 7% said they didn’t have an impact at all. Just 6% of respondents said they were not aware of the recent security incidents at Target and Home Depot.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Target, Checkout Line from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on September 8 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.