Smart Homes Survey: Interest Increasing More Than Use

Apple is reportedly looking to get into the smart homes market. The tech giant could unveil a platform that would allow users to control connected devices in their home, such as locks, lights, and appliances, from their smartphone or tablet. A few smart home features are already available from select manufacturers. How many people already utilize these features and how many are interested in doing so in the future?

smart homes

Smart Features

In Ask Your Target Market’s latest survey, 7% of respondents said they already own multiple smart appliances or home apps that allow them to automate features or control them remotely. 8% said they have one smart appliance or similar home feature. And 85% of respondents said they don’t currently own any smart appliances or similar home features. Those numbers have not increased at all since a January 2014 survey.

User Interest

So not many consumers are taking advantage of smart home features just yet. But that doesn’t mean they aren’t interested. 19% of respondents who don’t already own smart home features said they would definitely be interested in doing so. 30% said they would probably be interested in utilizing smart home features. 25% said they would probably not be interested. And 28% said they would definitely not be interested. While actual use hasn’t increased much in the last few months, interest has. Just 13% of respondents in the January 2014 survey said they would definitely be interested in smart home features.

There are some smart appliances, smart locks, and similar features available today that users can purchase individually. But there are also talks of full smart home systems, like the one Apple might create, that would let users control a number of features altogether. However, just 28% of respondents said they would be interested in having a fully automated home. 58% said they would rather just choose a few smart devices. And 14% were unsure.

Future Use

Regardless of people’s interest, there certainly seems to be more and more devices becoming available. 15% of respondents said they definitely think smart homes will become widely used within the next 5 years. 46% think smart homes will probably become more prominent in the next few years. 32% said smart homes probably won’t become more prominent. And just 8% definitely don’t think smart homes will become more prominent within the next 5 years.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: SmartHome Fachforum from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on May 28 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.