Smart Products Survey: Consumers Swayed by Convenient Features

Today’s products are getting smarter. There are a number of different categories that now label products as “smart” when they’re connected to the internet or use other high-tech features. And this may be able to make a difference in several industries. For instance, more than half of the TVs currently being sold are smart TVs, according to a report from Twice. But there are other growing areas of the market for smart products as well. So how many consumers see a benefit in purchasing smart products? We asked 1,000 respondents about their thoughts on various product offerings in this high-tech sector.

smartphone

Smart Products

In Ask Your Target Market’s latest online survey, 89% of respondents agreed that the market for various smart products appears to be growing. 52% said that they are more likely to buy certain products if those products have smart or connected features. And 40% said that they would be more likely to buy certain products if the companies that make them simply label them as “smart” products.

Smart Consumer Profile

Those who are more likely to purchase smart or connected products appear to be relaxed but also social, according to Personality Radar. This could suggest that those consumers spend a lot of time online or even taking in media on TV. But given the high-tech nature of many smart products, it could be a more beneficial strategy for smart product brands to target customers with online ads, social media and similar formats.

Product Categories

More specifically, 51% of respondents said that they’ve already purchased smart products for their homes. 25% have bought smart toys or games. And 26% said that they’ve purchased smart clothing or wearable devices.

According to Personality Radar, those who are interested in smart home products are working professionals who are also open to trying trendy new products and services. Those who have purchased smart toys and games are those who are likely to buy products that aren’t considered to be essential and to pay a bit more for convenience. And those who purchase smart wearables are likely to be health conscious but also interested in products and services that offer convenience.

Key Takeaways

Smart products certainly appear to be gaining ground in many markets. But simply labeling a product as “smart” may not be as effective as calling attention to the actual smart or connected features of the product. For instance, many smart product consumers seem to value convenience when it comes to their other purchases. So the companies that sell smart products could demonstrate in ads and other marketing materials how things like smart watches or smart TVs can save them time and make life easier. In addition, using online and social advertising and marketing seems like it could be an effective way for businesses to target the consumers who are most likely to be interested in smart products.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Dropbox by Johan Larsson under CC BY 2.0

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 8 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.