Technology is improving. And with that improvement, people are seeing more and more changes in products that impact their everyday lives. Vehicles are steadily getting more and more features that integrate technology in an attempt to make them safer and easier to use. Do drivers appreciate these “smart” vehicles and all of their features? And just how prevalent are these features becoming?
In Ask Your Target Market’s latest survey, 73% of respondents said that they currently own or lease a car. Of those respondents, just 24% of drivers said that their vehicle has some “smart” features, such as a GPS, voice controls, or calling features. Those numbers have increased a bit in recent months. In a January 2014 survey, just 19% of drivers had smart features in their vehicles.
44% of those who have smart features in their vehicles said they find the features to be very useful. 53% said they find their vehicle’s smart features to be somewhat useful. Just 1% said they don’t really find them to be useful. And another 1% said that their vehicle’s smart features are not useful at all.
In general, 29% of respondents said they definitely would like their next vehicle to have some smart features. 39% said their next car will probably include some smart features. 20% said it probably won’t. Just 6% said they would definitely not like to buy a smart vehicle in the future. And 6% said they don’t plan to buy another vehicle at any point in the future. Those who already have a smart vehicle were 22% more likely to want another one in the future.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on June 11 via AYTM’s online survey panel.