Like many other types of technology, cars are getting smarter. Many new models come equipped with built-in GPS devices, calling abilities, and other smart features. But some people have expressed worry that these “smart” cars can collect information like location and speed, and potentially result in things like speeding tickets without the driver’s knowledge. How many people own these smart vehicles, and do they worry about privacy issues at all?
In Ask Your Target Market’s latest survey, 69% of respondents said that they currently own or lease a car. Of those respondents, 9% bought their car within the past 6 months. 12% bought within the past year. 16% bought within the past 2 years. 15% bought within the past 3 years. 19% bought within the past 5 years. 21% bought within the past 10 years. And 21% bought their car more than 10 years ago.
Just 19% of car owners said that their vehicle has some “smart” features such as a navigation system, voice controls, or calling ability. 58% of those respondents said they find these smart features to be very useful. 37% find them to be somewhat useful. And just 6% don’t think that smart features in cars are useful at all.
But can there be a downside to these features, even if most do find them useful? Just 15% said that they are very worried about privacy issues connected with their car’s smart features. 33% said they are somewhat worried about these issues. 37% said they don’t really worry about them. And 15% said they don’t worry about privacy issues connected with smart features in cars at all.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on January 16 via AYTM’s online survey panel.