With the upcoming release of the iPhone 5s, many Americans are preparing to trade in their current smartphones. Walmart is even launching a new trade-in program in its stores so that consumers can get credit from their current phones when they decide to upgrade to newer ones. How many Americans are looking to take advantage of these types of programs? And how many might be interested in the latest iPhone model?
In Ask Your Target Market’s latest survey, 54% of respondents said they currently own a smartphone. Just 4% said they have owned a smartphone in the past but don’t anymore. 33% have never owned a smartphone. And 10% don’t own a cell phone at all.
Of those who currently own a smartphone, just 23% own the latest model of their particular phone. 64% said they own an older model of their smartphone. And 13% aren’t sure if there’s a newer model of their current phone available.
30% of current smartphone owners said they would definitely consider trading in their current smartphone in order to get credit toward a newer model. 37% said they would probably be interested in trading in their current smartphone. 29% said they probably wouldn’t want to trade in their current smartphone. And just 4% said they aren’t interested in trading in their current smartphone at all.
In general, 19% of respondents said they definitely plan to purchase a new smartphone within the next year. 28% said they would probably be interested in purchasing a new smartphone within the year. 33% said they probably won’t purchase a new smartphone this year. And 20% said they definitely won’t. Those who already own a smartphone were 17% more likely to be interested in buying a new one.
More specifically, 29% of those who plan to buy a new smartphone this year said they are very interested in the newest iPhone model. 34% said they are somewhat interested. 25% said they are not really interested. And 11% are not interested at all.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on September 12 via AYTM’s online survey panel.