Snapchat Survey: Sharing App Gaining on Competition

Facebook reportedly bid on photo sharing app Snapchat recently. The social media giant already had its own version similar to the app, Facebook Poke, but it hasn’t gained much of the recent attention that Snapchat has. How many users have tried each of the photo sharing apps? And how many might be interested in doing so in the future?



In Ask Your Target Market’s latest survey, 12% of respondents said they currently use Snapchat. Another 5% said they have used the app at some point. And 25% said that while they don’t actually use it, they have heard of Snapchat. In a January 2013 survey, just 3% of respondents said they had used Snapchat.

Facebook Poke

So it seems that Snapchat’s user base is growing. But Facebook Poke may be moving in the other direction. 18% of respondents said they currently use Facebook Poke. 33% said they have used it in the past. And 13% said they have never used it, but have heard of Facebook Poke. In the January 2013 survey, 28% of respondents said they had used Facebook Poke.

Future Users

But how much more potential is there for these types of apps? How many people already send photos to friends using more traditional methods? 24% of respondents said that they often send photos to friends or family via text message or similar methods. 33% said they sometimes send photos this way. 17% rarely send photos. And 26% said they never do.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: #snapchat me, Ryansings from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 18 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.