Snapchat Update Survey: New Features Intriguing to Current Users

A new update to the popular social mobile app Snapchat was released last week, and it includes some interesting new features. Video chat and instant messaging are now part of the app. How many current users plan to take advantage of these new features in the Snapchat update? And could any new users sign up for the app as a result?

video chat

Video Chat

In Ask Your Target Market’s latest survey, 10% of respondents said they often use video chat features on their computer or mobile device. 22% said they sometimes use video chat features. 18% said they rarely video chat. And 50% said they have never used video chat features.

New Features

25% of overall respondents said they have used Snapchat. 7% of respondents use it often. Of those users, 16% said they have already used the new video chat feature and another 29% said they definitely plan to use it in the future. 14% of Snapchat users said they have already used the new instant messaging feature. And another 26% said they definitely plan to use that feature at some point.

New Users

So what about the 76% of respondents who do not currently use Snapchat? Just 1% of those respondents said they would definitely like to sign up for the app now that it includes video chat and instant messaging features. 13% said they would probably consider using Snapchat now that it includes those features. 34% said they probably won’t sign up for the app. And 52% said they definitely won’t.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Communicate from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on May 4 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.