Sochi Olympics Survey: TV Coverage Still More Popular Than Online Coverage

The Sochi Olympics wrapped up this weekend. The games started out with some not-so-positive social media attention, but several events had people talking about the positives throughout the last two weeks. Did any opinions change throughout the course of the games? And how many people followed Olympic coverage on TV and online?

sochi olympics

Closing Ceremonies

In Ask Your Target Market’s latest survey, just 9% said they watched all of the closing ceremonies at the Sochi games. Another 20% said they watched at least some of the closing ceremonies. And 72% didn’t watch it at all.

But apparently there wasn’t as much hype surrounding the closing ceremonies as there was for the opening ceremonies. In a survey about the Sochi Olympics earlier this February, 12% of respondents said they watched all of the opening ceremonies. And 24% said they watched some of the opening ceremonies.

Olympic Games

In the earlier survey, just 20% said they definitely planned to watch some of the Sochi Olympics. And 31% said they would probably watch some of it. In AYTM’s latest survey, 25% said they watched many different Olympic events over the past two weeks. 28% said they watched just one or two Olympic events. And 47% didn’t watch any events at the Sochi Olympics.

Online Coverage

But watching Olympic coverage on TV is no longer the only way to get an Olympic fix. 24% of respondents said they read online articles about Olympic coverage. 14% said they followed Olympic coverage on social media. 10% said they watched online videos of certain events. And 7% said they watched live streaming coverage of the Olympics online. Those who followed online coverage were also more likely to watch the games on TV.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Winter_Olympics-Sochi_dr_CarmenRodriguez_in_facebook from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 24 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.