Social Logins Survey: Americans Split on Website Login Process

As the popularity of social networking sites increases, the more other websites are using social logins, which allow users of sites like Facebook to login with their existing account instead of creating a new one for the new site. Many users have embraced this process, saying it is much easier than creating many new accounts. However, some sites are resistant to this change. Which login method do internet users really prefer?

social logins

Social Logins

In Ask Your Target Market’s latest survey, 73% of respondents said they have joined a site that let them login with another account such as their Facebook account. Of those respondents, 43% said they like the social login concept. 22% said they dislike the social login concept, and 35% were indifferent about it.

Creating Logins

As far as creating new login and user information when signing up for new websites, 44% of respondents said they find the process a little annoying, but don’t mind too much. 26% said they don’t mind it at all, while 13% said they hate it and another 15% said they have actually avoided using certain websites because of the signup process. In addition, 48% of respondents said they have left a form incomplete or filled out incorrectly when signing up for a new website account.

Ease of Use

Those respondents who have never used social logins before seemed pretty split on the concept. 41% said they would find using social logins easier than signing up for a new account, and just under 41% said they wouldn’t find it easier. Another 18% said they don’t have any social networking accounts that they could use to login with, so social logins wouldn’t do them any good.

Social logins have made the signup process easier for many Americans, but others are still resistant. Will this be the login process of the future, or will many users continue to create new accounts for each and every website they frequent? The widget below shows the results of the AYTM.com survey in full. Be sure to click “open full report” for full details.

Photo Credit: Login prompt from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on January 24 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.