Social Media Commerce Survey: Few Have Already Made Purchases

Twitter recently formed a partnership with Starbucks to allow users to send coffee to friends with a single tweet. To use the feature, people would need to sync their credit card or bank information with their Twitter account. How many people would consider using such a feature? And how many have already taken advantage of social media commerce programs?

social media commerce

Social Media Commerce

In Ask Your Target Market’s latest survey, 8% of respondents said they have made many purchases via social media sites. 15% said they have made just one or two purchases via social media. So it seems that there is a lot of room for growth in this market. But how many people are actually interested in such a practice?

Potential Users

In general, just 1% of those who haven’t already made purchases via social media said that they would definitely be interested in doing so. 25% said they would probably be interested if they had an easy way of making purchases. 38% said they probably would not be interested. And 35% said they definitely would not be interested.

But in order to make purchases, people would need to be comfortable adding their credit card or bank information to their social media accounts. However, just 10% of respondents said they would feel comfortable adding their credit card information to social media. 72% said they would not feel comfortable adding their information. And 19% were undecided.

Sending Gifts

In the specific case of Starbucks and Twitter, the program is meant to give people an easy way to send gifts to their friends or social media connections. 16% of those who expressed interest in social media commerce said they would be very likely to send gifts to others via social media. 47% said they would be somewhat likely to send gifts via social media. 24% said they would be somewhat unlikely to send gifts. And 13% said they would be very unlikely to send gifts.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Goods from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on October 31 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.