Social media posts have become a popular source for companies looking to target specific consumers who have been talking about their products. Have consumers noticed these targeted ads on Facebook and other sites? And do they think social media monitoring can be effective, or is it just an invasion of privacy?
Social Media Use
In Ask Your Target Market’s latest survey, 83% of respondents said they currently use one or more social media sites. And 55% said they sometimes comment on blogs or make posts on other websites. Just 16% of those who don’t use social media said they sometimes make posts on other websites.
Many social media users are concerned about privacy, so 46% of users said they keep all of their accounts private from users they don’t know. 31% said they protect some of their posts from some people. 16% said they don’t protect any of their posts. And 6% are not sure about their privacy settings.
50% of social media users said they have noticed online ads that are related to things they’ve recently posted on social media sites. Though companies shouldn’t be able to monitor private posts or accounts, those who said they’ve noticed these ads were just as likely to have their accounts private or protected.
32% of social media users said they think it’s a good idea for companies to use social media monitoring and targeted ads to reach consumers. 44% said they think social media monitoring is an invasion of privacy. And 24% had no opinion.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on May 24 via AYTM’s online survey panel.