Social TV Survey: Not Many Interested in Connecting With Other Fans

The television experience is becoming increasingly social, with specified social media hashtags for various shows, sites for fans to connect with one another, and even mobile apps. How many TV viewers are interested in connecting with other fans online? And are opinions about social TV changing?

social tv

TV Viewers

In Ask Your Target Market’s latest survey, 66% of respondents said that they watch TV every day. This includes those who watch TV online or through DVR or streaming services. 15% said they watch TV several times per week. 5% said they watch TV about once per week. 8% said they rarely ever watch TV. And just 7% of respondents said they never watch TV.

Fan Connections

However, even though most people watch TV fairly often, only 13% of viewers said they would definitely be interested in connecting with others who enjoy the same shows. 28% said they would probably be interested in connecting with other fans. 37% said they would probably not be interested. And 21% of TV viewers said they would definitely not be interested in connecting with other fans.

Social Media

Social media is probably the most popular place online where people connect with other fans and discuss their favorite shows. 9% of respondents said that they often post about TV shows on social media. 22% said they sometimes post about TV shows on social media. 23% said they rarely post about TV on social media. And 36% said they never post about TV on social media. Just 11% said they don’t use social media at all.

18% of viewers said that they often notice hashtags or similar social prompts on the screen when watching their favorite shows. 34% said they sometimes notice these hashtags. 21% said they rarely notice such prompts. And 28% said they never notice hashtags or prompts on the screen when watching TV. Those who have noticed hashtags on the screen during shows were only slightly more likely to post about TV on social media.

In a December 2012 survey, the number of viewers who posted about TV on social media and those who noticed hashtags and prompts on the screen during shows was mostly unchanged. But although habits haven’t changed much in recent months, the increased focus on social technology by both consumers and businesses could see that change soon.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Servizio Pubblico fa Social TV from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on April 28 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.