Facebook has been changing the way it decides what updates each user sees in their main news feed. Not all updates show up on Facebook, while other sites like Twitter show an unfiltered stream of updates. Which method for social updates do users prefer?
In Ask Your Target Market’s latest survey, 82% of respondents said they currently have a Facebook account. Just 21% of those Facebook users said they definitely like that Facebook filters news feed content. Another 25% said they somewhat like the filtered news feed. 28% of Facebook users said they don’t like that Facebook filters the news feed. And 26% said they are undecided.
More specifically, only 5% of Facebook users said that the content that shows up in their news feed is always relevant to what they want to see. 25% said that the content in their news feed is relevant most of the time. 39% said the content that shows up in their news feed is relevant about half the time. 26% said their news feed content is rarely relevant. And 5% said that it never is. Of those who said they like the filtered updates, just 7% said their news feed content is always relevant, and 29% said it is relevant most of the time.
Overall, 51% of respondents said that they currently have a Twitter account. 38% of Twitter users said they definitely like that Twitter doesn’t filter its content so that they can see every update. Another 23% said they somewhat like that Twitter doesn’t filter content. Only 10% said they don’t like that Twitter leaves its content unfiltered. And 29% said they’re undecided. Of those who said they like that Facebook does filter updates, 35% said they definitely like that Twitter doesn’t filter updates.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on March 12 via AYTM’s online survey panel.