Solar Powered Homes Survey: Affordable Options Could Entice Consumers

The White House is working on a new plan to give more people affordable access to solar energy for their homes. The plan involves a commitment to install solar panels on federally subsidized housing. But although the initial investment for solar energy is still substantial, more and more people are beginning to realize its benefits. How many people are likely to take advantage of solar power in their homes in the foreseeable future? And what are their opinions about solar powered homes?

solar powered homes

Solar Power

In Ask Your Target Market’s latest survey, 74% of respondents said they are generally concerned about environmental issues. But 83% think that the use of solar energy is a positive step for helping the environment. And as such, 71% said they would like to eventually use solar energy to power their homes.

Energy Bills

Aside from environmental issues, home energy costs could be another contributing factor to the increase in solar powered homes. Overall, just 20% of respondents said they are satisfied with the current price of their home energy bills. 55% said they are unsatisfied with the cost of their home energy bills. And 25% are neutral. But even those who are satisfied with the cost are likely open to any improvements. 88% of respondents said they are interested in lowering their home energy bills. So for those who can handle the initial investment of solar panels, using solar energy could be an attractive option.

Solar Homes

As it stands now, just 31% of respondents said they would be likely to install solar power at their homes within the next ten years. However, financial programs or incentives might impact those outcomes. 49% of respondents said they would be likely to utilize solar power in their homes if they had access to more affordable solar panels up front.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Portland Bill – solar panels above shop and ice cream buildings from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on July 14 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.