Solar power is experiencing a boom, according to TechRepublic. And it’s not just big businesses or building owners that are able to take advantage of this technology. Consumers actually now have access to a larger than ever array of solar powered products, from those that can provide power to homes to smaller gadgets that can just perform single functions with the help of solar power. So how many consumers are actually interested in purchasing solar powered products? And what product categories are likely to draw in the most customers? We asked 1,000 respondents on September 3-4 about their thoughts on solar powered products.
In Ask Your Target Market’s latest survey, 63% of consumers said they consider themselves to be at least somewhat environmentally conscious. 59% said that they try to purchase environmentally friendly products whenever possible. However, just 36% said they would pay extra for environmentally friendly products in at least some cases.
More specifically, 71% of consumers consider solar powered products to be environmentally friendly. 58% consider solar powered products to be at least somewhat cost effective. And 63% think that solar powered products can help people save money in the long run.
Solar Powered Products
Overall, just 14% of consumers said they’ve purchased multiple solar powered products. And 18% said they’ve purchased just one such product. 68% of those consumers have purchased lighting products. 37% have purchased mobile power sources or chargers. 14% have purchased solar powered home power sources. 9% have purchased solar powered heating units or grills. And 12% have purchased other types of solar powered product like radios or calculators. Respondents mentioned GE, Philips, Sony and Samsung as popular brands for solar powered products.
In general, 68% of those who have purchased solar powered products said they’ve been at least somewhat satisfied with them. And looking forward, 42% said they are at least somewhat likely to purchase solar powered products in the next five years. Of those who have already purchased solar powered products, 75% said they would be likely to purchase more in that time frame. And of those who believe solar powered products can help people save money in the long run, 58% said they would be likely to purchase them in the next five years.
Solar powered products are likely to continue gaining popularity in the coming years. But certain consumers are significantly more likely to purchase than others. For tech companies like GE and Philips, targeting solar powered products to those who have already purchased similar items could be a beneficial strategy. It could also be interesting to note that most consumers who have bought solar powered products have bought smaller items like lighting. So it seems like consumers are likely to start small when it comes to buying solar powered products, and then potentially move onto larger purchases if they’re satisfied. In addition, those who believe that solar power can help people save money were more likely to be open to buying those products. So convincing more people of the money saving ability of solar power could help get even more new consumers interested.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on September 3-4 via AYTM’s online survey panel.