Spotify Ads Survey: Most Prefer Ads Over Monthly Fees

Music streaming service Spotify recently announced a mobile advertising program that will allow users to watch a quick ad in exchange for about a half hour of free music. Previously, mobile users had to pay a monthly fee in order to access Spotify’s service on mobile devices. So what do Spotify users think about this offering and about mobile ads in general?

spotify ad

Spotify Users

In Ask Your Target Market’s latest survey, 20% of respondents said they currently have a Spotify account. Of those users, 25% said they often listen to Spotify on a mobile device. 35% said they sometimes listen to Spotify on mobile. 16% said they rarely use Spotify on mobile. And 23% said they never do.

Spotify Ads

Up until recently, Spotify users had to pay a small monthly fee for premium features like mobile streaming. However, just 31% of current mobile Spotify users said they would rather pay the monthly fee than have to deal with ads. 57% said they would rather watch ads on their mobile device than pay a monthly fee for music streaming. 11% were undecided.

Music Streaming

In general, 11% of respondents said they use multiple music streaming services aside from Spotify. 27% said they use one other music streaming service. And 62% don’t use any.

36% of those who use other music streaming services said they encounter ads on those platforms and they dislike them. But 48% said they like having ads with their music services because it allows them to listen for free or at least cheaper than it would be otherwise. 8% of music streaming customers said they pay to avoid seeing ads. And just 8% have never encountered these types of ads.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Giant Spotify ad from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on September 9 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.