St. Patrick’s Day Survey: Mobile Marketing Could Help Holiday Promotions

St. Patrick’s Day is just around the corner. And that could mean big things for certain businesses. According to an infographic from Forbes, Statista and the National Retail Federation, St. Patrick’s Day has actually become a pretty big holiday for businesses like bars, restaurants and retail stores. So how many consumers plan to go out or make purchases for the holiday this year? And what types of consumers are most likely to do so? We asked 1,000 respondents about their plans for the upcoming holiday and their thoughts on different festive promotions.

st. patrick's day

St. Patrick’s Day

In Ask Your Target Market’s latest online survey, 29% of respondents said that they are likely to host or attend a party for St. Patrick’s Day this year. Another 29% plan to go to a parade or other large organized event. 34% plan to decorate their homes. And 67% said that they are likely to wear green for St. Patrick’s Day this year.

Holiday Purchases

Some of those popular celebrations might lead to people making purchases related to St. Patrick’s Day. In fact, 42% of respondents said that they’re likely to buy products related to St. Patrick’s Day this year, like food, decorations or clothing. In addition, 33% said that they’re likely to patronize bars or restaurants for the holiday.

Consumer Profile

According to Personality Radar, those who are likely to celebrate St. Patrick’s Day in some way are likely to be affluent professionals who are at least somewhat tech savvy. Other interests include health issues, travel, sustainability and gaming. This could suggest that targeting St. Patrick’s Day consumers via online ads, social media or even mobile marketing could be a beneficial tactic.

Key Takeaways

There are plenty of different businesses that can potentially utilize St. Patrick’s Day themed promotions. But based on people’s plans for the holiday this year, it seems that many are likely to go to stores and restaurants in their local area. And since those St. Patrick’s Day consumers are also likely to be tech savvy and have access to devices like smartphones, location-based mobile marketing promotions could be a great way to get the word out. For example, businesses with their own apps could enable notifications to let customers know about specific promotions. Or they could even latch onto location based apps to specifically target customers who are in the area on the holiday.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: St. Patrick’s Day Chicago by Max Talbot-Minkin under CC BY 2.0

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.