This weekend, people around the country will put on green shirts, head to bars or parades, and decorate their homes to celebrate St. Patrick’s Day. Some will even buy special St. Patrick’s Day items from stores and restaurants. So just how prevalent is this holiday with Americans, and what ways do they choose to celebrate?
In Ask Your Target Market’s latest survey, 41% of respondents said they celebrate St. Patrick’s Day. 80% of those respondents said they wear green on March 17. 32% said they celebrate by going to a bar or restaurant, 17% host or attend a party, 15% go to a parade or other organized event, and 14% decorate their homes.
Overall, 37% of respondents said there is some Irish heritage in their family. 49% don’t have any Irish heritage, and 14% were unsure. Those who knew they had Irish family history were more likely to celebrate St. Patrick’s Day. 59% of them said they do celebrate, though the ways in which they choose to celebrate are fairly consistent with the other respondents.
There are also many businesses that offer special holiday items for occasions like St. Patrick’s Day. 20% of respondents said they are more likely to support businesses that offer such items, while 48% said this would not affect their shopping decisions, and 32% said they might support businesses because of holiday items or specials.
The widget below shows the results of the AYTM.com survey in full. Be sure to click “open full report” for full details.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on March 15 via AYTM’s online survey panel.