Storytelling Without Storytellers

Self-service platforms are winning business by providing research of equal quality at lower cost. Many offer automated templates, but they’re having trouble gaining traction with clients who prefer flexibility instead of a rigid one-size-fits-all approach. At IIeX North America 2016, AYTM presented a vision of the next wave of automation: fully encapsulated yet flexible survey research that yields high-quality, defendable business decisions without an intermediary.

Special thanks to Primo Water for their participation in showcasing our VanKonan automated price optimization, a new drag-and-drop feature on our platform which debuted in this IIeX presentation.