Today is Stress Awareness Day, a time designated to call some attention to all the issues that stress can cause in people’s lives. There are so many different causes and related issues that people can deal with. But there are also some ways people can try to relieve the stress in their lives, either through regular activities or even buying certain items to help relieve some of that burden. So how many people are concerned about stress? And what are they doing to deal with it?
In Ask Your Target Market’s latest survey, 19% of respondents rated their normal stress level at 7 on a scale from 1 to 10, with 1 being the least stressed and 10 being the most stressed. That was the most popular selection for respondents, followed by 8, 5 and 6. Just 5% rated their stress at just a 1. And another 5% rated their stress levels at 10.
The most common causes seem to relate to money issues. 70% of respondents selected money as one of the main causes of stress in their lives. 44% also cited family as a main cause. 41% said they get stressed about health issues. 49% mentioned work. 24% mentioned friends and relationships. 11% are worried about school. And 10% named other sources, such as general responsibilities and fear about the future.
In general, exercise seems to be the most common form of relief. 37% of respondents said that they regularly exercise as a stress relieving tactic. 25% said they meditate. 19% go shopping. 15% take vacations. 24% named other methods of dealing with those issues, such as praying or just generally relaxing. And 30% said they don’t really have a way to relieve stress.
More specifically, just 7% of respondents said that they’ve made multiple purchases over the past year for the purpose of relieving stress. And another 6% said they’ve made one such purchase. The most common stress relieving purchases include games, exercise equipment, mobile apps and sound machines.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on April 16 via AYTM’s online survey panel.