With a holiday weekend just around the corner, many Americans are shoring up their summer travel plans. For many families, the process of planning vacations has changed in recent years, due to technology and travel sites like Travelocity, but also because of rising gas prices and related fees. How are these factors impacting summer travel plans?
Travel Plans
In Ask Your Target Market’s latest survey, 31% of US respondents said they definitely plan to travel during the summer months. 32% said they might travel this summer. And 37% said they definitely do not plan to do any traveling this summer.
Of those who could travel over the next few months, 76% said they plan to travel using their personal vehicle. 35% said they plan to travel by airplane. 12% plan to take a train. 8% plan to travel by bus. And 3% said they plan to travel in other ways, such as taking a cruise or borrowing a vehicle.
Travel Sites
Travel booking and deals sites such as Travelocity, Expedia, Kayak, and countless others have become a prominent source for finding fares and lodging information. But less than half of those who plan to travel this summer, 36%, said that they used travel websites to help make their summer travel plans.
Travel Costs
Gas prices and other related expenses, however, have surely had an impact on travelers over the last several years. 32% of overall respondents said that gas prices and travel fees have very much impacted their travel plans for this summer. 34% said costs have somewhat impacted their travel plans. And 35% said that gas prices and related fees haven’t impacted their travel plans at all. Of those who don’t plan to do any traveling this summer, 56% said that costs had something to do with their decision.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
Photo Credit: VW Bully Camping from Flickr
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on May 19 via AYTM’s online survey panel.
