It’s the time of year when many people around the country begin gearing up for summer vacations. Whether it’s just a weekend up north or a weeklong excursion, summer is a very popular time for travel. But prices can be a deterring factor for some potential travelers. How many plan on taking summer vacations this year compared with previous years? And is price a factor at all?
In Ask Your Target Market’s latest survey, 34% of respondents said they definitely plan to travel at least once this summer. Another 32% said they don’t have any concrete travel plans, but still might take a vacation or two over the summer months. And 35% definitely do not plan to travel this summer. Those numbers are up just a bit from last year, when 31% of respondents in a May 2013 survey said they had definite travel plans, and 32% said they were open to traveling.
Most summer vacationers, 83%, plan to do their traveling via their own personal vehicle. 24% said they plan to travel by airplane this summer. 7% plan to travel by train. 4% plan to travel by bus. And 5% plan to use other travel methods, such as a recreational vehicle. Personal vehicles are much more popular this year; 7% more plan to use them for travel purposes. And respondents this year were 10% less likely to say that they’ll travel via airplane.
Technology has also had an impact on the way people plan their vacations. This summer, 39% of travelers said they have used sites like Expedia and Travelocity to help plan their summer vacations. In the May 2013 survey, just 36% had used travel sites to help make their summer travel plans.
In general, gas prices and other costs associated with traveling don’t seem to be as much of an issue this year. 26% of respondents said that gas prices and travel fees have had a big impact on their travel plans, or lack thereof, for this summer. 39% said that travel costs have somewhat impacted their travel decisions this summer. And 36% said that increased fees haven’t impacted their travel plans at all. In the May 2013 survey, 32% of respondents said that travel fees had a big impact on their plans, and 34% said that fees somewhat impacted their plans.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on June 18 via AYTM’s online survey panel.