The 2014 Super Bowl will take place this weekend, at which point many Americans will gather around their TVs and root on their favorite teams. But Super Bowl Sunday isn’t just about the football anymore. Just as many people tune in to see halftime, commercials, and other specials related to the game. So just how many plan to watch this year compared with previous years?
Super Bowl Viewers
In Ask Your Target Market’s latest survey, 33% of respondents said they definitely plan to watch the Super Bowl this weekend. 24% said they will probably watch. 19% probably will not watch the Super Bowl. And 24% said they definitely don’t plan to watch. Last year, 62% watched at least part of the Super Bowl, according to a February 2013 survey.
Of those who plan to watch this year, 35% said they’ll be rooting for the Seattle Seahawks. 39% said they’ll root for the Denver Broncos. And 26% of those who plan to watch the Super Bowl said they have no preference between the 2 teams.
Super Bowl Specials
But there’s a lot more to Super Bowl Sunday than just the game. 50% of overall respondents said they plan to watch Super Bowl commercials this weekend. 43% plan to watch the Super Bowl halftime show. 23% plan to watch pre-game or post-game coverage. And 3% plan to watch other specials related to the Super Bowl, such as the Puppy Bowl or other coverage throughout the weekend. Just 36% of overall respondents said they don’t plan to watch anything related to the Super Bowl this weekend.
Because of all that extra content, not everyone who tunes in for the Super Bowl is even necessarily a football fan. Just 35% of those who plan to watch the Super Bowl this weekend said they often watch professional football throughout the rest of the season. 31% said they sometimes watch. 24% rarely watch. And 10% said they never watch professional football aside from the Super Bowl.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on January 30 via AYTM’s online survey panel.