Super Bowl Survey: Panthers Narrowly Chosen as Favorites

This Sunday, people around the country will gather to watch football’s biggest game. This year’s Super Bowl features the Denver Broncos vs. the Carolina Panthers. And of course, the Super Bowl always comes with plenty of related events and television specials throughout the weekend as well. So how many people plan on watching the Super Bowl and related events this weekend? And what do people think about the outcome of the game?

super bowl

Super Bowl Viewers

In Ask Your Target Market’s latest survey, 52% of respondents said that they are likely to watch the Super Bowl this weekend. 30% of overall respondents think that the Broncos are likely to win the game. 30% think that the Panthers are more likely to win. And 41% said they have no opinion about the outcome of the game.

Related Specials

But the Super Bowl isn’t the only big event on television this weekend. 52% said they plan to watch commercials during the game. 36% are likely to watch ads online, either before or after the actual game. 42% plan to watch the Super Bowl halftime show. 31% are likely to watch pre-game or post-game coverage. And 31% said they’re likely to watch related specials such as The Puppy Bowl.

Viewing Parties

The big game is also an opportunity for a lot of people to get together with others. This year, 23% of respondents said they’re likely to either host or attend a Super Bowl party. And 26% said that they’re likely to make purchases related to the Super Bowl this year. The most popular brands and stores for people to stock up on items for their parties include Walmart, Kroger, Target, Sam’s Club and food brands like Tostito’s, Lay’s, Papa John’s and Coke.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Super Bowl XLVII from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 2 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.