Super Bowl Survey: Many Tune in for More Than Football

This weekend is one that football fans look forward to all year. Super Bowl Sunday is traditionally a day of parties, food, commercials, and of course – football. How many Americans plan to tune in this year, and how will they celebrate football’s biggest game?

super bowl

Super Bowl Parties

In Ask Your Target Market’s latest survey, 53% of respondents said they definitely plan to watch the Super Bowl this year. 33% do not plan to watch, and another 14% were undecided. Of those who will be watching, most don’t actually plan on attending or hosting a party. 62% said they will watch the Super Bowl at home, either alone or with just a few people. 20% said they plan on attending a Super Bowl party, and 8% plan on hosting one. 5% said they’re going to a bar or some type of public venue to watch, 3% had other plans, and 2% are still undecided.

Commercials and Specials

Along with the actual game, there are commercials and other coverage that many people also look forward to. 68% of respondents said they do watch the commercials during the Super Bowl, and another 26% said they enjoy the commercials more than the actual game. 35% plan to watch the pre-game or post-game shows, 33% don’t plan on watching any additional coverage, and 32% were undecided.

Football Fans

The Super Bowl might be football’s biggest game, but there are still many fans that enjoy watching throughout the rest of the season as well. 47% of those who plan to watch the Super Bowl said that they watch football often throughout the rest of the season. 26% said they tune in sometimes, 6% said they mainly stick to the playoffs, and 21% said they basically just watch the Super Bowl.

Football is a popular sport enjoyed by many Americans, so it makes sense that the Super Bowl is a huge event that many look forward to. The widget below shows the results of the survey in full. Be sure to click “open full report” for full details.

Photo Credit: Super Bowl or Super Eater? from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 2 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.