This weekend is one that football fans look forward to all year. Super Bowl Sunday is traditionally a day of parties, food, commercials, and of course – football. How many Americans plan to tune in this year, and how will they celebrate football’s biggest game?
Super Bowl Parties
In Ask Your Target Market’s latest survey, 53% of respondents said they definitely plan to watch the Super Bowl this year. 33% do not plan to watch, and another 14% were undecided. Of those who will be watching, most don’t actually plan on attending or hosting a party. 62% said they will watch the Super Bowl at home, either alone or with just a few people. 20% said they plan on attending a Super Bowl party, and 8% plan on hosting one. 5% said they’re going to a bar or some type of public venue to watch, 3% had other plans, and 2% are still undecided.
Commercials and Specials
Along with the actual game, there are commercials and other coverage that many people also look forward to. 68% of respondents said they do watch the commercials during the Super Bowl, and another 26% said they enjoy the commercials more than the actual game. 35% plan to watch the pre-game or post-game shows, 33% don’t plan on watching any additional coverage, and 32% were undecided.
The Super Bowl might be football’s biggest game, but there are still many fans that enjoy watching throughout the rest of the season as well. 47% of those who plan to watch the Super Bowl said that they watch football often throughout the rest of the season. 26% said they tune in sometimes, 6% said they mainly stick to the playoffs, and 21% said they basically just watch the Super Bowl.
Football is a popular sport enjoyed by many Americans, so it makes sense that the Super Bowl is a huge event that many look forward to. The widget below shows the results of the AYTM.com survey in full. Be sure to click “open full report” for full details.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on February 2 via AYTM’s online survey panel.