Tablet Market Survey: Sales and Interest Continue to Grow

Tablet sales are slowing, according to a report from Best Buy. In general, the tablet market has been booming in recent years, with plenty of new models becoming available and sales increasing for various devices. But could the popularity of tablets be slowing down now? How many people currently own tablets and how many more plan to buy them in the future?

tablet market

Current Owners

In Ask Your Target Market’s latest survey, 44% of respondents said they currently own a tablet. That’s a pretty significant increase from less than a year ago, when just 35% of respondents in an October 2013 survey said they owned a tablet. Just 7% of respondents in the current survey said they have owned a tablet in the past but don’t anymore. And 50% of respondents have never owned a tablet.

So what are the most popular models? 56% of tablet owners said they own an Android tablet, though there are many different types of Android devices available. 41% said they own an iPad. Just 5% have a Microsoft Surface. And 11% own other types of tablets.

User Satisfaction

Overall, tablet owners seem to be pleased with their devices. 61% said they are very satisfied with their tablet. 34% said they are somewhat satisfied. 5% said they are somewhat unsatisfied with their current tablet. And less than 1% said they are very unsatisfied with their tablet. iPad owners were slightly more likely to be very satisfied with their devices.

Future Buyers

In general, 18% of respondents said they definitely plan to buy a new tablet within the next year. 28% said they will probably buy a new tablet this year. 33% said they probably won’t buy a new tablet in that time frame. And 21% definitely do not plan to buy a new tablet within the next year. In the October 2013 survey, 18% of respondents said they definitely had plans to buy a new tablet within the year. And 26% said they would probably buy one. So there hasn’t been any decline in people’s interest in tablets either. In fact, there has been a slight increase.

Of those who are likely to buy a new tablet this year, 47% plan to buy an Android tablet. 41% plan to buy an iPad. 17% plan to buy a Microsoft Surface. And 18% were undecided.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: 5 Top Rated Tablet PCs from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on August 2 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.