Tablet Readership Survey: Many Notice Enhanced Ads

Since tablet devices have been gaining users, advertisers have been looking for new and different ways to reach out to those users. Since tablets offer unique opportunities for interactive or enhanced ads, many companies have tried out different ad formats to help their messages stand out from the rest. But what do consumers think about these ads? How many users have interacted with ads on their tablet devices?

tablet reader

Tablet Users

In Ask Your Target Market’s latest survey, 19% of tablet users said they often read digital magazines or similar publications using their tablets. 32% said they do so sometimes. Another 17% said they have read digital magazines once or twice. And 33% said they never read digital magazines.

Female respondents were more likely to own tablets, but less likely to read digital magazines or other publications. Respondents under 45 and those with at least some college education were more likely to own tablets and also more likely to read digital magazines.

Tablet Readership

32% of tablet readers said that they use their tablet as their main format for reading magazines and similar publications, and another 8% said they only read these types of publications on their tablets. 18% said they read on their tablet about as often as they read other formats. And 43% said they read other formats more often than their tablet.

Tablet Ads

20% of tablet users who read publications said they often come across enhanced ads such as videos and slideshows. 34% said they come across these types of ads sometimes. 27% said they have seen these types of ads once or twice. And 19% said they have never seen enhanced ads on their tablets.

36% of those tablet users who have seen enhanced ads said they have clicked links included in tablet ads. 13% said they have made purchases based on these ads. 10% said they have interacted with tablet ads in other ways. And 49% said they have never interacted with tablet ads.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: iPad recursion from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on May 20 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.