Teal Pumpkin Survey: Majority Like Idea of Including Non Food Items

Trick-or-treating is one of the most loved traditions for families each Halloween. But there’s one group that can feel a bit left out – those with food allergies. That’s why this year, some people are banding together to support the Teal Pumpkin Project, a movement aimed at helping kids with food allergies enjoy Halloween without worrying about what might be in the treats they collect. So how many people plan on handing out non food items for trick-or-treating this year? And how many might do so in the future?

teal pumpkin


In Ask Your Target Market’s latest survey, 40% of respondents said they are likely to hand out treats to trick-or-treaters this Halloween. Candy is still definitely the most popular kind of treat for the occasion; 89% plan to hand out candy to trick-or-treaters this Halloween. 15% plan to hand out chips or other snacks. And 10% plan to hand out money. And 7% plan to pass out small toys.

Teal Pumpkin Project

Overall, just 14% of respondents were already aware of the Teal Pumpkin Project. 12% said that they’ve heard of it, but didn’t know exactly what it was. And 74% had never heard of the Teal Pumpkin Project. Upon learning of the Teal Pumpkin Project and what it’s all about, 65% agreed that having some non food items available for trick-or-treaters with food allergies is a good idea.

Food Allergies

Looking forward, it seems like the movement could have an impact on trick-or-treaters with food allergies. 41% of respondents said that they are likely to include some non food items for trick-or-treaters in their future Halloween celebrations, now that they’re aware of the Teal Pumpkin Project. That’s more than double the amount of people who plan to pass out non food items for trick-or-treaters this year.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: My neighborhood is awesome! We had teal pumpkins from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on October 26 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.