Tech Gifts Survey: People Likely to Purchase Multiple Items

With the holiday season just around the corner, it’s time for many consumers to consider what gifts they plan on purchasing for their friends and loved ones. And this year, it’s fairly likely that many people will have some tech gifts on their lists. In fact, according to the Consumer Technology Association, 2016 could be the biggest year yet for holiday tech gifts. So how many shoppers plan on buying tech gadgets this holiday season? And what items are likely to be the most popular? We asked 1,000 respondents about their holiday shopping plans and their thoughts on different tech gifts.

tech gifts

Holiday Shoppers

In Ask Your Target Market’s latest survey, 67% of respondents said that they are likely to purchase at least some holiday gifts this year. Of those respondents, 77% said they are likely to shop for those gifts in stores. Another 77% are likely to shop online. And 11% are likely to shop on mobile devices.

Of those who plan to shop for holiday gifts, 59% said they plan to shop for clothing or accessories. 47% are likely to shop for toys or games. 41% plan on shopping for both entertainment and tech items. 39% are likely to shop for home items. 24% are likely to shop for jewelry. 10% have other types of gifts in mind, like gift cards and food items. And 15% are unsure what types of gifts they plan on shopping for this holiday season.

Tech Gifts

More specifically, 56% of respondents said that they’re at least somewhat likely to purchase tech items at some point this holiday season. 42% of those who plan on purchasing tech items said they are likely to purchase video games. 35% are likely to buy tablets. 34% are likely to buy smartphones. 33% are likely to purchase tech accessories. 32% are likely to purchase computers or laptops. 21% are likely to purchase audio or video equipment. 16% are likely to purchase wearables. 8% are likely to purchase drones. 4% have other tech gifts in mind, like TVs and cameras. And 10% are unsure about what kinds of tech gifts they’re likely to purchase this holiday season.

Top Brands

Of those who are likely to buy tech items this holiday season, the majority plan on purchasing items from Amazon, Best Buy, Walmart, eBay and Target. And the most popular tech brands among holiday shoppers are Apple, Samsung, Sony, Dell, Microsoft, LG and HP.

Key Takeaways

It does seem like tech purchases are likely to be pretty popular this holiday season. But there are actually more people who plan on purchasing tech items than there are people who plan on purchasing tech gifts. So that likely means that some people are planning to take advantage of holiday sales to buy themselves some tech items in addition to purchasing gifts for others. In addition, many of those who plan on making tech purchases are likely to purchase more than one item. So tech stores and brands could potentially benefit from offering deals that bundle certain products together. They could even frame those deals as a way for people to buy a gift for someone else and get an extra gift for themselves.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Apple Store Regent St. by Oswaldo Rubio under CC BY 2.0

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 5-9 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.