The text message has now been around for 20 years. Most Americans have used the feature on their mobile phones at some point, and it has continually become a more prominent form of communication. How has the text message changed the way people communicate over the last 20 years?
In Ask Your Target Market’s latest survey, 23% of respondents said that they text constantly. 24% said that they text every day. 20% said they text sometimes. 9% said they rarely text. And 24% said they never send text messages. Respondents under 35 were 16% more likely to text constantly and 6% more likely to text every day.
69% of texters said that they currently have an unlimited text message plan. 16% said that they just pay for a limited number of text messages. And 15% said they have pay-as-you-go texting.
Text Message History
Just 5% of those who use text messaging on their mobile phones said they started texting more than 15 years ago. 15% said they started texting more than 10 years ago. 21% said they started texting 7 to 9 years ago. 26% started texting 4 to 6 years ago. 22% said they started texting 2 or 3 years ago. 9% started texting just a year ago or less.
Overall, 25% of texters said that text messaging has made their life much easier. 49% said that text messaging has made their life somewhat easier. 24% said they don’t think texting has made their life any easier. And just 1% said that texting has made their life harder.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on December 4 via AYTM’s online survey panel.