For the first time ever, Americans might be texting less than they used to, likely due to more and more people carrying phones with internet connectivity. But just because people can reach their contacts in other ways using their mobile devices, does it really mean they are texting less often? How many Americans have really noticed a decline in their text messaging over the past year?
In Ask Your Target Market’s latest survey, 39% of respondents said they send and receive text messages every day. Another 16% said they text fairly often, and 14% said they sometimes text. 8% of respondents said they rarely use text messaging on their mobile phones, and 25% said they never do. Of those who said they never text, 59% said they don’t have a phone with texting capability.
On the other hand, 22% of respondents said that they talk to friends and family via email or online every day. 26% said they talk to people online fairly often. 30% said they sometimes talk to people online. 16% said they rarely do. And 7% said they never talk to friends and family via email or online.
Overall, 61% of respondents said that they currently have a phone with internet connection. Those respondents were 6% more likely to talk to friends and family online either often or daily.
Despite some studies claiming that text messaging is on the decline, 42% of texters said that they actually text more now than they did a year ago. Just 16% said they text less often than they did last year. And 42% said they text just as often now as they did last year. Those who have internet connected phones were 3% more likely to say that their texting has increased since last year, and 2% less likely to say that their texting has decreased.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on November 13 via AYTM’s online survey panel.