Thanksgiving Shopping Survey: Few Interested in Early Shopping

Throughout the years, Black Friday shopping has become a tradition for many Americans. But over the past couple of years, that shopping experience has moved earlier and earlier. Now, many large stores have started opening in the early evening hours of Thanksgiving Day. However, that means that more retail workers will have to miss their family celebrations. So what do people think about Thanksgiving shopping?

thanksgiving shopping

Thanksgiving Shopping

In Ask Your Target Market’s latest survey, 54% of consumers said they are very unlikely to go shopping on Thanksgiving Day. Another 16% said they would be unlikely or somewhat unlikely to shop on Thanksgiving. 7% were neutral or still unsure about it. And 23% said they will likely go shopping on Thanksgiving Day.

Shopper Opinions

The advantages of going shopping on Thanksgiving include getting early and exclusive deals at some of the nation’s largest retailers. In fact, 33% of respondents said that Thanksgiving sales seem to offer better deals than Black Friday sales. Just 23% don’t think these sales seem any better than Black Friday sales. And 44% were neutral or unsure. In addition, 56% of respondents have noticed more advertising for Thanksgiving sales this year compared to previous years.

However, there are disadvantages too. Some people have expressed concerns about these stores forcing employees to miss their family celebrations just for some extra shopping time. 59% of consumers think it is unethical for retail stores to open on Thanksgiving. And 34% said they actually plan to boycott retail stores that open on Thanksgiving Day.

Thanksgiving Workers

So how many people will this new Thanksgiving shopping experience impact, anyway? Just 10% of overall respondents said they have to work on Thanksgiving Day. And another 4% said it’s possible they will have to work on Thanksgiving. Of those workers, 50% work in a retail setting.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: IMGP2667 from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 25 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.