Thanksgiving Shopping Survey: Some Not Happy About Shopping Hours

Thanksgiving is one week away. For most Americans, that means family gatherings, turkey, football, parades and other celebrations. But for others, it’s an opportunity to get an early start on Black Friday shopping. However, some people don’t like the idea of stores opening on Thanksgiving and making employees miss out on their own celebrations. So how many people plan to shop on Thanksgiving this year? And how many don’t like the idea of Thanksgiving shopping at all?

thanksgiving shopping

Thanksgiving Shopping

In Ask Your Target Market’s latest survey, 20% of respondents said they are likely to shop on Thanksgiving this year. 71% of those respondents said that they plan to do that shopping in stores. And 66% said they plan to shop online on Thanksgiving.

Consumer Opinions

In general, just 17% of respondents said that they have a positive opinion of retail stores that choose to open on Thanksgiving. 45% said they have a negative opinion of retail stores that open on Thanksgiving Day. And 38% said they are neutral about stores with Thanksgiving shopping hours.

Shopping Habits

Some of those negative opinions might impact shopping habits throughout the rest of the holiday season. In fact, 27% of respondents said they are likely to avoid shopping at stores that open on Thanksgiving through the rest of the holiday shopping season. And 37% said they are likely to go out of their way to support stores that choose to stay closed on Thanksgiving.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Shopping at Macy’s from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 18 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.