This week, people around the country will hop into their cars and onto planes to see family and friends for Thanksgiving. Traditionally, this creates a lot of traffic and raises ticket costs. But will transportation fees impact anyone’s travel plans this year? And how many plan to travel compared with previous years?
In Ask Your Target Market’s latest survey, 13% of respondents said that they always travel to see family or friends over Thanksgiving week. 35% said they have traveled out of town many times for Thanksgiving. 21% said they have done so at least once. And 32% of respondents said that they have never traveled out of town over Thanksgiving week.
This year, 24% of respondents said they definitely intend to spend an hour or more traveling to see family and friends for Thanksgiving. 70% said they do not intend to travel this year. And 7% are still undecided. Last year, 23% planned to travel an hour or more for Thanksgiving, and 71% did not.
But there are many different ways people can choose to travel this week. Cars or personal vehicles were the most popular – 83% of those who plan to travel for Thanksgiving said they will do so by car. 12% said they will travel by plane this year. 7% said they will take a bus. 7% said they will take a train. And 2% will use other modes of transportation, such as cruise ship or semi truck.
In general, 17% of those who do not plan to travel for Thanksgiving said that transportation costs very much impacted their decision not to travel. Another 20% said that transportation costs somewhat impacted their decision. And 63% said that travel costs had nothing to do with their decision not to travel. The numbers were similar in the November 2012 survey, when 37% said that transportation costs impacted their decision not to travel, and 63% said that costs had no impact on their decision.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on November 24 via AYTM’s online survey panel.